ICI PNEU

Effects' development for an ad campain

Research, design and presentation

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I had to develop short magic numbers to illustrate some concepts that the marketing campaign wanted to highlight.

 

These clips were presented as part of a car show "Propulsion" which aired on channel V after the holidays in 2019.

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As seen in the videos below, the goal was to illustrate the concept in a fun way. A specialist would then explain the theory.